Designmark Group created a stand for Russian Copper Company at the main industrial trade fair Innoprom 2016, taking place in Yekaterinburg, Russia.

Unique stand concept developed by DMG is based on the responsible approach to production, environmental priority and water resource-saving.

The stunning project is characterized by sophisticated and minimalistic design, simple and soft shapes, clean lines and integration between natural and digital water objects in the stand construction.

Using advanced digital technologies the content will represent RCC enterprises in the form of interactive spheres and include the holograms with copper applications, mechanical video mapping for a new RCC headquarter, a scaled digital model of the new residential district developed by RCC, 3D stereoscopic virtual reality simulating a flight over Yekaterinburg with the special focus on the RCC social objects.

Importance of the water resources will be provided via water dynamic videos placed on the media facade covering the whole line around the stand and through the interactive fountains reacting to the visitors’ movement.

Designmark group. Marc Kunz